Home Video How Juul Took a Page From Big Tobacco's Playbook

How Juul Took a Page From Big Tobacco's Playbook

How Juul Took a Page From Big Tobacco's Playbook
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4/3/2019 7:00AM     

Altria, the maker of Marlboro cigarettes, recently invested almost $13 billion in e-cigarette company Juul. Some experts say in its early days Juul mirrored the tobacco industry’s promotional playbook in an effort to hook young people. Photo: Natalia Osipova/The Wall Street Journal

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